| About The Founder |
| Neeraj Chawla, Principal,
Strategy and Technology Consultant |
Neeraj started the strategy consulting practice to help companies focus on strategic product development initiatives, which requires
a mapping of the market opportunities, an in-depth understanding of the target segments and the industry value chain, and an internal review of company’s core competencies, vision, leadership, and ability to execute on such initiatives.
In his career, Neeraj has been involved with several strategy planning, product management and
market research initiatives at leading companies in the e-commerce, mobile, enterprise and consumer software. He is also the founder of Mpanion, a mobile location based services company, developing location and presence applications.
While at Expedia, he worked in marketing and product management roles and led several new product initiatives in the hotels and packages businesses. At Toshiba, he managed multiple product lines in the embedded networking space targeting wireless and networking applications, and developed relationships with OEMs and with the distribution channels. Previously, he was a Product Manager at Cellular Technical Services, which developed fraud prevention software and solutions for wireless carriers in the analog cellular days. Neeraj started his career with Spry, a leading ISP and a provider of Internet applications, which was acquired by CompuServe in early 1995.
Neeraj holds MBA and MS degrees from University of Washington.
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